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Assessing and promoting civil and minority rights in South Africa.

[Source: Business Day by Sunita Menon.]

Retailers in SA need to expand their scope from the middle class to include poorer consumers, who make up half the population, according to market research provider Euromonitor International.

In sub-Saharan Africa, 20% of the population have an annual income of less than $2,500. This is expected to rise to 30% by 2030. SA has the largest income divide in the world, with more than half of the population earning less than $2,500 a year.

According to the Euromonitor report, the focus for retailers has been on the rising middle class, but the lower segments of the population hold “untapped potential”, with poverty in SA expected to remain unchanged by 2030.

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South Africa at a Glance
57 700 000 (mid 2018 estimate)
5.2% y/y in November 2018 (CPI) & +6.8 y/y in November 2018 (PPI)
2.2% q/q (3rd quarter of 2018)
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